“Containers are a feature built into the Firefox platform that separate user cookies and site data into different cookie jars,” explains Jeff Griffiths, Product Lead for Firefox. However, it is meant to plug at least one of the holes in Facebook’s leaky dam by offering a way for users to prevent Facebook from gaining even more data collected outside its service. To be clear, this extension wouldn’t have saved users’ data from being compromised as it was in the Cambridge Analytica scandal and it does nothing to prevent Facebook advertisers from diving into your profile and your activity while on the social network in order to target you with advertisements while browsing Facebook. That means Facebook will not be able to use your other web activity to send your targeted advertising. The “ Facebook Container,” as the new extension is called, isolates your Facebook identity from the rest of the web. Mozilla this morning launched a Firefox browser add-on for those users not willing to delete their Facebook account, but also wanting some control over how much of their data Facebook can access.
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